Cinven, Permira, and Liberty Global are all working toward next-round bids for the firm in September, according sources.
The sale of Multimedia Polska comes after Liberty Global agreed to buy Aster City Cable in December 2010, for PLN2.4 billion. The acquisition valued Aster at 7.3x its estimated 2011 EBITDA, with Liberty financing the takeover through existing resources.
Multimedia Polska is larger than Aster, and reported adjusted EBITDA of PLN327 million (€80.14 million) with revenue of PLN622.3 million during 2011. The firm was previously listed between 2006 and 2011, and is now controlled by co-chairmen Tomek Ulatowski and Ygal Ozechov. – David Cox